The Brand

It's true; there's been a heap of research and talk about the new Auckland brand. We've consulted with the country's leaders, spoken to the man on the street and worked with the best-of-the-best, all so that brand Auckland is a dynamic expression of the people and cultures that make Auckland such an exciting place to be.

No more talk, no more long-winded introductions, we're going to let brand Auckland speak for itself, because it does. Visually, it speaks volumes about our many cultures, our vibrancy and our spirited progress - don't you think?

• Government Urban & Economic Development Office
  www.med.govt.nz
• Heart of the City
  www.hotcity.co.nz
• Tourism Auckland
  www.aucklandnz.com