THE Brand

Welcome to the official Auckland merchandise page. A range of items that literally scream Auckland, so you can take a little slice of this unique region home.

We’ve recruited some of the best creative souls from around the Auckland region to turn what they love about Auckland into an original, and distinctly Auckland, design. Read more about these clever Auckland artists and what inspired them here.

If you like what you see and would like some merchandise of your own, visit the Auckland i-SITE Visitor Centre at 137 Quay St, Princes Wharf.

We will be updating and amending the range over time so email us to be kept in the loop on developments.