Brand Journey
The simple inescapable truth
Auckland is going places. It has always aspired to being a place of progress: it's time to deliver on that promise.
How? By harnessing the go-ahead spirit of its people, by making the most of its extraordinary and beautiful geography, and by reflecting an approach to life you won't find anywhere but Auckland.
Think of Auckland as a festival. Like any festival, there's always something going on, some excitement or interest to discover. You won't like it all, but you will find something you love, and you'll enjoy the journey - the feeling of being part of the festival that is Auckland.
I think Auckland needs a brand like this to make people sit up and take notice of us. It’s one thing to have a fantastic product but it another thing to successfully take it to market and get people excited about it. This brand might actually get Auckland out there and start to get people excited about it.”
Andy Hamilton
CEO
The ICEHOUSE